Come Vine with Me

If you haven’t already heard, Vine is a super simple app that allows you to record looping six second videos, and embed them in your Twitter feed.

Here are a three reasons why this is the biggest development for charities and non-profits since Twitter:

Vine brings your charity to life

Nothing online is more engaging than video content. Your volunteers, your service users, a quick thank you (like this brilliant one from Diabetes UK). Bring it all to life for us.

Vine forces charities to get out there

You don’t have to think about it. ┬áNo storyboards, no expensive editing equipment, no overthinking it. Just point, hold and upload. In just six seconds.

Vine is micro

Blogs become micro-blogs. Rambling web pages become two sentences and a call to action. Now YouTube videos become just six seconds long. Web users demand ever shorter content. Why take six minutes to tell your story when you could take six seconds?

So let’s all stop pretending that charities’ online content has to be slick and well produced. Just show us what you do. It’ll come out just vine…(thanks to Paul Darigan for the pointer to the above content and vine puns).

3 Responses to “Come Vine with Me”

  1. Joe 01/28/2013 at 3:57 pm #

    Thanks for highlighting the Diabetes UK one – we had a pretty good response to that one from the fundraiser I made it for. And to the other two we’ve made. I’m hoping this “unsuitable content” issue being publicised at the moment isn’t a huge issue as I do think this can be a great tool for charities, in many ways!

  2. Adrian Brown 01/28/2013 at 4:57 pm #

    Thanks Matt – great ideas coming through. And you’re so right that not all content has to be slick and professionally produced – there’s room for the DIY/punk aesethic! Let’s hope the porn gaffe doesn’t spoil it and everything will be vine and dandy.

  3. Ben Furber 01/29/2013 at 9:53 am #

    We thought we’d dive straight in and run a little competition through Vine…

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