If you haven’t already heard, Vine is a super simple app that allows you to record looping six second videos, and embed them in your Twitter feed.
Here are a three reasons why this is the biggest development for charities and non-profits since Twitter:
Vine brings your charity to life
Nothing online is more engaging than video content. Your volunteers, your service users, a quick thank you (like this brilliant one from Diabetes UK). Bring it all to life for us.
— Diabetes UK (@DiabetesUK) January 25, 2013
Vine forces charities to get out there
You don’t have to think about it. No storyboards, no expensive editing equipment, no overthinking it. Just point, hold and upload. In just six seconds.
Need a friend? vine.co/v/b5UAMMaxdbY
— Dogs Trust (@DogsTrust) January 25, 2013
Vine is micro
Blogs become micro-blogs. Rambling web pages become two sentences and a call to action. Now YouTube videos become just six seconds long. Web users demand ever shorter content. Why take six minutes to tell your story when you could take six seconds?
— Merlin (@MerlinUK) January 27, 2013
So let’s all stop pretending that charities’ online content has to be slick and well produced. Just show us what you do. It’ll come out just vine…(thanks to Paul Darigan for the pointer to the above content and vine puns).