Archive | January, 2014

Shelter email - standout call to action

Shelter’s world-beating email

Abbi Davies recently forwarded me an email she had just received from Shelter that blew her away. I loved it too. Here’s why it’s so awesome. I think all charities that send out emails could learn from it. 1. Eye catching subject line Brrrrng-Brrrng. Not even real words. It really stood out in my inbox. […]

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