The ingredients of a great email campaign

Justgiving blog screenshot

I’m a huge fan of email marketing. It’s got so much untapped potential for charities it’s untrue.

I recently did a guest post on the JustGiving blog – the ingredients of a great email campaign.

I look at three email campaigns sent by the Restart Project, the Wikimedia Foundation and the RSPCA.

Read the blog post over on the JustGiving blog.

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