You know it’s not enough for your charity just to accept online donations.
You know you need to give people a reason to make them. An emotional trigger that moves them to part with their money.
It’s a challenge that’s harder than for online retailers, who can send you a pair of shoes or concert tickets in return for your cash.
I recently blogged on digital marketing blog Econsultancy about the different ways charities encourage such donations.
Read the full post and let me know what you think.