Your email list isn’t just for sending big newsletter to once a month (if you remember). Email marketing is so much more versatile. You can: show new members around a virtual community inspire supporters to campaign raise funds Find out the five email marketing tactics you don’t know yet over on the JustGiving blog.
Advertising doesn’t half get a bad rap. Money-grabbing, soul-destroying…never life saving. And yet that’s exactly what it can be. When charities advertise their vital services online, their message can reach thousands, even millions of people, quickly and cost-effectively. Read my full blog post on why your charity needs online advertising over on the Platypus Digital […]
The average person apparently checks their email 15 times a day. That’s me on a disciplined day. New social networks come and go, but email is here to stay – for your donors as much as for you. So it’s time to uncover the gold in your email lists. Read more about why I think […]
Digital is such an important area for charities of every size. Like it or not, funders, supporters, journalists and more all experience your organisation online first. So you need to ensure that your digital marketing makes sense to a wide variety of audiences, and that all your digital channels make sense to each other. Here are my […]
Digital isn’t just about marketing – it’s also about bringing people together and giving them support. Digital communities are brilliant. They can be: Forums / messageboards – often around specific topics like health Live chat – direct one-to-one support with trained advisors Facebook groups – bringing people together on the world’s biggest social network Find […]