TV appearances

Never one to turn down 15 minutes of fame, here’s a collection of interviews and comments I’ve made across the web and TV.

Sky News

Sky News asked me what I made of the Tower of London Remembers campaign (the one with all the poppies) from a charity marketing perspective. Hint: I was impressed.

Talking on Sky News about the poppies at the Tower of London.

A video posted by @charitychap on

Media Trust

Does the thought of crafting a digital content strategy bring you out in a cold sweat? No fear – it really boils down to just three steps, as I explain to Media Trust.

And if you need that repeating – or if the way to your heart is through your stomach – I break the steps down by using a helpful ice cream allegory.

Magneto Films

All ask and no tell makes the charity sector a dull place. We need to spend less time demanding action, and more time building a dialogue. I explain how to Magneto Films.

Simply Communicate

Did you know Old Street is known as Silicon Roundabout due to the number of start-ups housed there? Turns out start-ups and charities have a lot in common, as I tell Simply Communicate.

 

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