Tag Archives: observation

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Taking risks – in defence of Macmillan in the Ice Bucket Challenge

By now you’ll have seen the Ice Bucket Challenge all over Twitter, Facebook and even the news. It’s clearly a great campaign – social, great viewing, shareable and raises more than your average sponsorship – genius elements in any digital campaign. And if you haven’t seen it, watch Patrick Stewart’s ice bucket challenge. It’s the […]

Slacktivism

Guest post: The Cure to Slacktivism May Be Easier Than You Think.

Here’s a guest post about by freelance social media manager, Anita Reid, on the rise of slacktivism. Digital has given nonprofits the platform to put the issues they fight for at the forefront of the social conscience. An audience of millions can be reached in seconds. Social media in particular has given these organisations a fantastic […]

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