By now you’ll have seen the selfie craze of taking a picture of yourself as soon as you wake up, sharing it on social media and nominating others to do the same – #wakeupcall. The latest social media campaign, launched by Jemima Khan, is estimated to have reached 300 million people. More importantly, it has […]
By now you’ll have seen the Ice Bucket Challenge all over Twitter, Facebook and even the news. It’s clearly a great campaign – social, great viewing, shareable and raises more than your average sponsorship – genius elements in any digital campaign. And if you haven’t seen it, watch Patrick Stewart’s ice bucket challenge. It’s the […]
The London Marathon 2014 is upon is. For thousands of runners, the finish line is in sight. For thousands of charities, the biggest fundraising event of the year is almost over. JustGiving say that over 320,000 individual donations have been made so far – 15% up on last year – totalling £11.5 million, with social sharing […]
Girlguiding HQ takeover The Minifig takeover at Girlguiding HQ made waves online this April Fools Day. It was a great example of a charity campaign with a sense of humour, combined with a delightfully innovative way to announce a partnership. But how did it work? This guest post by Paul Darigan, Social Media Manager at […]
I’m a huge fan of email marketing. It’s got so much untapped potential for charities it’s untrue. I recently did a guest post on the JustGiving blog – the ingredients of a great email campaign. I look at three email campaigns sent by the Restart Project, the Wikimedia Foundation and the RSPCA. Read the blog […]
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