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The power of pausing your email

I’m a sucker for a plugin that helps me focus on the important things, and avoid the many, many distractions the internet has to offer. Inbox Pause does exactly what you think it does. It pauses your incoming email while you get your head down on an important piece of work (all of your work, […]

Shelter email - standout call to action

Shelter’s world-beating email

Abbi Davies recently forwarded me an email she had just received from Shelter that blew her away. I loved it too. Here’s why it’s so awesome. I think all charities that send out emails could learn from it. 1. Eye catching subject line Brrrrng-Brrrng. Not even real words. It really stood out in my inbox. […]

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