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Slacktivism

Guest post: The Cure to Slacktivism May Be Easier Than You Think.

Here’s a guest post about by freelance social media manager, Anita Reid, on the rise of slacktivism. Digital has given nonprofits the platform to put the issues they fight for at the forefront of the social conscience. An audience of millions can be reached in seconds. Social media in particular has given these organisations a fantastic […]

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Minifig Mayhem – meddling minis cause April Fools chaos at Girlguiding!

Girlguiding HQ takeover The Minifig takeover at Girlguiding HQ made waves online this April Fools Day. It was a great example of a charity campaign with a sense of humour, combined with a delightfully innovative way to announce a partnership.  But how did it work? This guest post by Paul Darigan, Social Media Manager at […]

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