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Taking risks – in defence of Macmillan in the Ice Bucket Challenge

By now you’ll have seen the Ice Bucket Challenge all over Twitter, Facebook and even the news. It’s clearly a great campaign – social, great viewing, shareable and raises more than your average sponsorship – genius elements in any digital campaign. And if you haven’t seen it, watch Patrick Stewart’s ice bucket challenge. It’s the […]

Bring Back Our Girls Protest At Nigerian Embassy

#BringBackOurGirls: the power of a social media campaign

I originally wrote this post for the Guardian Voluntary Sector Network after being struck by the power of the #BringBackOurGirls hashtag in bringing the plight of the kidnapped Nigerian schoolgirls to the attention of world leaders. The #BringBackOurGirls campaign has shown that social media is more than just pictures of meals and cocktails Three weeks ago, more […]

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