Digital fundraising – it’s only words

medium_digital-iconThe more digital fundraising campaigns I work on, the more I become convinced that they rely on well crafted words describing a gloriously simple idea.

Digital then amplifies this need, and inspires you take action (donate to the solution) with a few clicks. So time spent compressing the need into a just a few short words that spur supporters into action is time well spent.

I’ll be at the Institute of Fundraising Digital Fundraising Conference on Monday (9 Sep), where I look forward to hearing more from Laila from UNICEF, Jon from JustGiving and Alistair from ActionAid on how the best fundraising campaigns can be done online.

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