Institute of Fundraising National Convention – Day 2

I wasn’t at the big awards ceremony on Monday night so followed on Twitter. The last charity event I saw Ruby Wax compere was a riot – endless irreverent jokes, and clearly she was on similar form last night. Open Fundraising clearly the big winners with a three gong haul too – nice work y’all.

JustGiving’s new ‘Care’ button

I heard about this, and instantly dismissed the images of Care Bears sticking loveheart stickers on charity websites. Liking sometimes isn’t enough as they themselves say, and the idea of a new social currency beyond the like is intriguing at the very least. Personalising websites based on how much you ‘care’ about them is typically exciting stuff from JustGiving. Success will depend on the results from the few charities participating in the beta stage – watch this space.

Beatte Sorum arranged an impromptu tweetup in the bar

…where she told us about the charity scene in Oslo. Apparently, Norwegiens don’t have a word for fundraising – now that will add an unwanted level of complexity to your work. They do however have a very long, very difficult word for Charity Chap, that undoubtedly goes over the Twitter handle character limit.

Harpal KumarWhat a plenary from Harpal Kumar, CEO of Cancer Research UK

We got a hugely inspiring, hugely in depth look into the work of Cancer Research UK in beating cancer. Harpal said a lot, but the key stats for me had to be that 9 out of ten of their donations are of £10 or less. And on a terrifying note, eventually one out of two men will get cancer. Thank god for CRUK.

Love your donor data

Martin Gill of Home Made took us through a more scientific approach to fundraising, which as a data geek is always going to get me listening. The science was bolstered by practical case studies showing average donation sky-rocketed on the DEC site when the amounts of recent donations were shown.

James from Breast Cancer Campaign also talked about his experience of watching online donations suddenly increase off the back of No Makeup Selfie, and the challenge of dealing it. Great problem to have.

Stephen’s Story

Kate Collins from TCT

Kate Collins from the Teenage Cancer Trust talked about Stephen’s Story

Super busy final session of the day (as you might expect) – Stephen’s Story and Teenage Cancer Trust.

Kate Collins, their Director of Fundraising, told Stephen’s Story from the very beginning, not just how much it raised but how the team found out everything from his Facebook page just like the rest of us, how they refused to do anything that took away from it being Stephen’s Story (not Teenage Cancer Trust’s story), and believe it or not, what they would do differently.

Afterwards, I asked Kate what her favourite memory of Stephen is:

Now if you’ll excuse me, it’s on to the social event. Not expecting to see too many of the award dinner attendees from last night – it’s just possible the sight of alcohol will have come too soon for them.

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One Response to “Institute of Fundraising National Convention – Day 2”

  1. Beate Sørum 07/09/2014 at 11:40 pm #

    Nice to meet you face to face Veldedig Organisasjons-Fyr!

    I’ll try to do a little impromptu tweet up whenever I’m over again, so you can work on that Norwegian 🙂

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