It’s time for charities to stop wasting time on social media

In a time of shrinking charity budgets, does social media deserve its place at the top table of charity digital marketing?

I’ve written a piece for the Guardian Voluntary Sector Network where I argue that it doesn’t.

Social media doesn’t usually lead to donations, event sign ups or volunteers. There are¬†other areas of digital marketing that do drive these vital actions, and they are underinvested in.

Read the full post on the Guardian website.

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