5 ways charities can generate more online donations


You know it’s not enough for your charity just to accept online donations.

You know you need to give people a reason to make them. An emotional trigger that moves them to part with their money.

It’s a challenge that’s harder than for online retailers, who can send you a pair of shoes or concert tickets in return for your cash.

I recently blogged on digital marketing blog Econsultancy about the different ways charities encourage such donations.

Read the full post and let me know what you think.


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