I spend way too much time at my keyboard, blogging on what’s going on in charity digital marketing. Grab a cuppa and have a read.

The Guardian

Pinning your dreams on finding “the next Ice Bucket Challenge” is like quitting your job to buy Lottery tickets. I explore the perils of viral campaign chasing.

Twitter: more than just cats and pumpkin spiced lattes, I promise. Here’s how social media can change the world, like we saw with the #BringBackOurGirls campaign.

Want to work in charity social media? I thought so. I told the Guardian what it’s like on the inside.


From social CEOs, to data, to digital fundraising: my monthly blog for JustGiving gives you an insight into trends in the charity sector.

Bits and bobs

Find out why email and social media are underrated for charities in this interview with Dial2Donate.

Going freelance was one of the best decisions I ever made…here’s how I took the plunge into freelancing, and how you can too.

Not everything that matters can be measured, and not everything that can be measured matters – my presentation at a CharityComms conference.

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