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Taking risks – in defence of Macmillan in the Ice Bucket Challenge

By now you’ll have seen the Ice Bucket Challenge all over Twitter, Facebook and even the news. It’s clearly a great campaign – social, great viewing, shareable and raises more than your average sponsorship – genius elements in any digital campaign. And if you haven’t seen it, watch Patrick Stewart’s ice bucket challenge. It’s the […]

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Minifig Mayhem – meddling minis cause April Fools chaos at Girlguiding!

Girlguiding HQ takeover The Minifig takeover at Girlguiding HQ made waves online this April Fools Day. It was a great example of a charity campaign with a sense of humour, combined with a delightfully innovative way to announce a partnership.  But how did it work? This guest post by Paul Darigan, Social Media Manager at […]

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