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Why your charity needs digital advertising

Advertising doesn’t half get a bad rap. Money-grabbing, soul-destroying…never life saving. And yet that’s exactly what it can be. When charities advertise their vital services online, their message can reach thousands, even millions of people, quickly and cost-effectively. Read my full blog post on why your charity needs online advertising over on the Platypus Digital […]

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5 low-cost ways Twitter ads can amplify your cause

Since Twitter’s ad platform launched in the UK, your charity has had an opportunity at its fingertips – select a tweet, identify target audiences, and pay only when someone interacts with said tweet (by clicking a link, favouriting or replying to it). Based on a Twitter conversation I had recently, some charities are pretty apprehensive […]

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