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Taking risks – in defence of Macmillan in the Ice Bucket Challenge

By now you’ll have seen the Ice Bucket Challenge all over Twitter, Facebook and even the news. It’s clearly a great campaign – social, great viewing, shareable and raises more than your average sponsorship – genius elements in any digital campaign. And if you haven’t seen it, watch Patrick Stewart’s ice bucket challenge. It’s the […]

Bring Back Our Girls Protest At Nigerian Embassy

#BringBackOurGirls: the power of a social media campaign

I originally wrote this post for the Guardian Voluntary Sector Network after being struck by the power of the #BringBackOurGirls hashtag in bringing the plight of the kidnapped Nigerian schoolgirls to the attention of world leaders. The #BringBackOurGirls campaign has shown that social media is more than just pictures of meals and cocktails Three weeks ago, more […]


Guest post: The Cure to Slacktivism May Be Easier Than You Think.

Here’s a guest post about by freelance social media manager, Anita Reid, on the rise of slacktivism. Digital has given nonprofits the platform to put the issues they fight for at the forefront of the social conscience. An audience of millions can be reached in seconds. Social media in particular has given these organisations a fantastic […]


Stephen’s Story – why it’s a social media game-changer

Stephen Sutton is an inspirational 19-year-old who has been living with cancer for the last few years, and has been told it is now incurable. However, Stephen decided that “I might have cancer, but cancer doesn’t have me.” He then embarked on an amazing fundraising journey. The background Stephen’s Story started as a Facebook page where Stephen […]

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